14 May
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Tell us about your business and its development:
Our company is the market leader in the Caucasus region. The core focus is pharmaceutical activity: we manufacture various veterinary medicines and biologically active feed supplements for farm animals and poultry. In addition, we produce disinfectants, disinsection and deratization agents. Such a wide and diverse product range is the result of 33 years of experience and tireless work. We have the necessary infrastructure equipped with modern laboratories and production lines. We also have top-level staff—chemists, biologists and pharmacists—working alongside a small yet active group of scientists. This solid foundation drives our continuous yearly growth.
What stages has the business gone through to date, what challenges did you face, and how did you overcome them?
I don’t think anything extraordinary—everything in this world has a beginning, a phase of growth, consolidation, and maturity. Fortunately, we have passed through each stage, always treating it with great caution and responsibility. Along the way, as our experience grew, we deepened our knowledge, which made overcoming many challenges easier—especially in the first decade, the 1990s. Later years also brought their “surprises.” Despite difficult, unfavorable circumstances, we never stopped moving forward. I love a Chinese saying: “The strong overcome obstacles, but the wise travel the whole path without hindrance.” We have yet to reach that second part.
At what point do you realize the business needs something new, how is innovation created, and what is important?
In my view, business constantly needs change and novelty, because the environment is always changing and a business must be able to adapt quickly. It should always listen to its target customers and their pulse, act flexibly, and never delay responses. The key factors are a good vision and strong aspirations. Innovation is one of the cornerstones of development.
What standards and values shape your business?
Our factory standard is a quality-management system, which I believe is truly a bridge of trust between producer and consumer. We strive to implement what people now call “Western standards and European values.” Relations among employees are governed by maximum humanity and equality. Just a few days ago one of our longest-serving staff members marked 30 years with the company, and we held an honorary farewell. Many sincere tears were shed that day—an evident example of our values.
What role does bank support play in business development, both financial and non-financial, and how is your relationship with ProCredit Bank?
The golden formula of working with a bank is when no conflict of interest exists—when the bank’s interest and support focus not only on finance but on the client’s growth, because a wealthy client is the bank’s wealth. In my opinion, in Georgia only ProCredit Bank meets that standard.
What approach is needed for business success?
Business exists for profit and economic benefit and, of course, entails certain risks. Without profit there is no progress, so a well-thought-out strategy, constant hard work, analysis of the journey, and correct planning of next steps are essential—these will inevitably bring measurable success.
Where do new opportunities come from?
New opportunities should result from deliberate movement. Consider England: the development of the textile industry greatly increased demand for wool, which then required the development of sheep farming, which in turn demanded pastures. Landowners joined this process, and imagine the significant shifts it caused in the country’s development and how many new opportunities it created.
What do you believe in?
Frankly, I believe in a future built through honest and dignified work, because God blesses it.
Nikoloz Zazashvili, Founder of Biotecsi
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